It is imperative that you have a well defined strategy before you embark on social sites. Social networking can be time consuming so you need to make every post count.
Before doing anything online, you need to identify the appropriate social network to target for your company’s profile. Of the many channels available, you want to ensure that you are targeting your messages to the right audience.
I do the research for you on what your competitors are doing, analyse which platforms would best suit your company profile and then devise a strategy on the content and tone that would work well for your company.